Giddens

Giddens: The self is not something we are born with and it is not fixed. Instead the self is reflexively made-thoughtfully constructed by individual. we all choose a lifestyle.

Gauntlet - 'collective identity' - satisfaction in belonging to a group e.g if all your friends watch POWER you may start watching  it to feel involved and to have an idea of what is going on.

Web 2.0 - Gauntlet: 

Any user can contribute and produce media, previously large corporations/media produces told audiences what they could watch and when, this is possible as media is now more accessible, cheaper and easier to use.

People have a route to self-expression and a stronger sense of self and participation in the world, through making and exchanging online.

Media can be places of conversation, exchange and transformation.
The need for better 'platforms of creativity'



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