Applying Goodwin’s theory to Riptide

Applying Goodwin’s theory

Intertextuality:

There is reference to several other media texts. One of the most clear is the Low angle balcony shot off the woman standing looking into the distance with binoculars this is intertextual reference to the balcony scene in Romeo and Juliet 

Genre characteristics:

There are certain connections to a horror film in the shots of the women being dragged away, this is not necessarily linked to the genre of the song.

The genre tends to include common things like including a quite adventurous theme and having and outside setting with natural lighting and they tend to have montages included in them which is evident in Riptide and similar indie folk music videos like the luminers 

Lyrics and visual:

Throughout the video the shots match up in a literal way to the lyrics. For example when the lyrics state: "Running down to the Riptide" the shot shows us a woman on the run in the montage and then shows us a shot of waves referring to a riptide. This is repeated throughout the with shots that relate with the lyrics and it sort of creates a picture of what we would imagine in our head when we hear the song. 

Music and visual: 

The song is quite up beat, the beat is echoed in the video through its use of montage and whip-pan in various shots. Often the changes in shots line up with beat or change in tempo.

Reference to looking: 

There is reference to looking evident in the video when we see a montage of the woman looking out to the distance and then the shot changes to a man and women who appear to be looking for someone with the props backing this of having a torch we then see them turn around and the shot changes to where the woman used to be and is now no where to be seen. 

There is reference to looking evident in riptide when we see the woman on the balcony she is presented to be looking out into the open with binoculars exaggerating her looking then we see due to the low angle shot we see her head sort of tilt downwards making it obvious that she is now looking directly at the camera showing that she is aware of the camera and us looking. 

There is more reference to looking evident in the montage of the shooting of the music video when we are shown the camera men filming the woman and then we are shown the woman turn around to the camera and sort of looking in shock due to her facial expression and the double camera sort of refers to how she is always being watched at some point.  

Demands of the label: 

This element of Goodwin's theory does not apply to the Riptide, as we don't see Vance Joy in the video at all. This means that Goodwin's idea that labels will often push for the artist to have their face in the video so that the audience get an idea of the the personality of said artist. With this video being a concept video rather than a performance video Vance Joy's absence is more understandable.