Is Riptide Postmodern?

Is Riptide Postmodern?

The use of the smeared makeup on the actor who is performing the song riptide in some clips helps exaggerate postmodernism as it makes the music video a parody of jazz music which tends to have that sort of microphone and we know jazz to have been through struggle, we are majorly used to seeing the performer in their best form looking their best while performing, however the smeared makeup gives off a comic effect to the audience leaving them confused and unsure of what has gone on with the actors face. 

The use of the scene of them shooting a music video helps exaggerate postmodernism as it refers to self reflexivity this is shown as it is unusual to have a music video being shot inside a music video and the whip pan of the woman and the man and her turning round helps gives of the effect of wherever she is everyone is watching and we know there is some sort of production being shot as at the beginning of the whip pan we actually see the camera present in one of the shots, this refers to Judith Butlers gender theory that performativity is not a singular act, but a repetition and a ritual.  

The use of the scene where we see the body dragged into the darkness helps exaggerate postmodernism as it refers to Dystopian Narratives this is shown as the lyrics refer to the chorus line that goes "Taken away to the dark side." The line helps exaggerate the lack of hope for the future. 

The use of the scene where we see the woman standing on the balcony with binoculars looking out to the land we then see her move to look directly to the camera this helps exaggerate postmodernism as it blurs lines between reality and media and in the video it also reinforces this idea of video being aware of itself as the women is aware of the camera. 


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