Montage in Riptide

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Representation Questions

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Nikki Minaj is being represented. She is being sexually represented due to her use of costume being unzipped revealing cleavage. It is the genre of beauty magazine. The audience accepts this image due to the history of beauty magazines that are more revealing. The foreground areas are the parts in yellow like her hair and skin and some text the background areas are the parts in black which blend in with the background of the magazine. It is made majority for men or a lesbian as they are the only ones would want to see “Minaj Unzipped”. The representation doesn’t mean much to me as I don’t have an Interest I. “Minaj unzipped” and im not looking at any of the beauty tips in the magazine.
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Riptide - Narrative Codes and Conventions

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1.       Are there any elements of coherence in the narrative? (Potential theories/ideas to use: Todorov and Postmodernism)  The music video shows no coherence in the narrative and doesn't relate to Todorov's theory due there being no clear narative and things like the setting is left a mystery and scenes have no sort of relation at all which relates to having a disjointed narrative the idea of thing being left in simulation (make belief)  2.       What ‘message’ does the video contains? Refer to Barthes in your notes. The video contains the message of the pressure of women suffering from relationships or society as the left hand man lyric are presented with male hands doing aggressive moments like cutting and pulling and when we are shown the woman hand during the same lyric we are presented with her self harming herself which is a metaphor of self abuse due to rebellion and prolonged pressure. She is showing aggressi...
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Theories

Hypodermic Needle Theory: The idea that the mass media injects thought, values, beliefs into the audience which will result in them changing their opinions. Suggesting that the media is powerful and controlling. Targeted at a passive audience  Hypodermic Needle theory examples, posters from WW1 portraying the Germans as evil people. This theory can create wars, increase sales etc Criticism of the Hypodermic needle theory - is that the audience are passively just sitting there being injected with this information. Cultivation Theory:  Cultivation theory examines the long-term effects of television. "The primary proposition of cultivation theory states that the more time people spend 'living' in the television world, the more likely they are to believe social reality aligns with reality portrayed on television." It was developed by George Gerber in 1976. An example of this is when you think an Iphone is great then the television starts saying that as well, it...
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