Magazine Key Terminology.


Key Term
Meaning
Superlative
An adjective or adverb expressing the highest degree of quality.
House Style
The expression house style refers to the specific usage and editing conventions followed by writers and editors to ensure stylistic consistency in a particular publication or series of publications (newspapers, magazines, journals, websites, books).
Pull Quote
a brief, attention-catching quotation taken from the main text of an article and used as a subheading or graphic feature.
USP
A unique selling proposition (USP, also seen as unique selling point) is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind.
Anchorage text
Writing that fixes the meaning of an image.
Mode of address
The ways in which a magazine builds a relationship with and speaks to its audience. It consists of particular linguistic features such as exclamations, imperatives, personal pronouns, inclusive language, puns and informal/colloquial words
Ideology
A system of values that is common to a specific group of people and therefore reflected in a magazine’s brand identity.
Non direct gaze
By Line
Gives us the date as well as the name of the writer of the article
Serif font
Fonts with fancy feet
Sans serif font
Fonts without fancy feet
Direct gaze
Communication that is explicitly indicated at being targeted at a current listener, reader or viewer as an individual 
Puff (in magazines)
an incentive which is place on the cover to make something stand out. Usually by putting text around a shape.
Buzz words
Usually promotes something that is exclusive or for example where a magazine has a prize to win in will usually say the word "WIN" to promote something the reader can get for free.
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