Audiences
Defining Audience
Term audience: The audience is the people who consume a media product.
Reasons the audience is important, without audiences there would be no media. Media organizations produce media texts to make profit. The mass media is becoming more competitive than ever to attract more and more audiences in different ways and stay profitable.
Different types of audiences
The primary or main audience is often called the TARGET audience. The secondary audience is simply the second most important consumer segment a media institution would like to target. It's not the primary audience base, and may have less money or fewer demands for the media product.
Different ways of classifying audience:
A mainstream audience means the text is attempting to appeal to a very wide range of people. A niche audience, which means they appeal only to a small group of people.
Demographics are one way of dividing up the audience into certain groups. Each group is assumed to have similar ideas and interests. Media institutions use this idea of demographic groups to target their media products.
To work out your demographic use GEARS
Gender, Ethnicity, Age (stage), Region/Nationality and Socio-economic
Psycho-graphic segmentation divides the market into groups based on social class, attitudes, values, interests, lifestyle and personality characteristics. It is based on the assumption that the types of products and brands an individual purchases will reflect that person’s characteristics and patterns of living.
Types of audiences
The aspirer- materialistic acquisitive people who care about other peoples perceptions of them, driven by those perceptions. core need is status
The reformer- value their own independent judgement more than what other think, anti materialistic, core need is enlightenment
The explorer- driven by the need of discovery, challenge and new frontiers their core need is discovery.
The mainstream- people who live in the world of the domestic and the everyday, their core need in life is security.
The succeeder- they possess self confidence, have a strong goal, orientation and well organised. they are very responsible in society, their core need is control
The struggler- live for today make few plans for tomorrow, often seen as victims, disorganized with few skills, they seek escape.
The resigned- predominantly older people, with constant unchanging values that build up over time, past is bathed in nostalgic glow, respect institutions, aim is to survive
Term audience: The audience is the people who consume a media product.
Reasons the audience is important, without audiences there would be no media. Media organizations produce media texts to make profit. The mass media is becoming more competitive than ever to attract more and more audiences in different ways and stay profitable.
Different types of audiences
The primary or main audience is often called the TARGET audience. The secondary audience is simply the second most important consumer segment a media institution would like to target. It's not the primary audience base, and may have less money or fewer demands for the media product.
Different ways of classifying audience:
A mainstream audience means the text is attempting to appeal to a very wide range of people. A niche audience, which means they appeal only to a small group of people.
Demographics are one way of dividing up the audience into certain groups. Each group is assumed to have similar ideas and interests. Media institutions use this idea of demographic groups to target their media products.
To work out your demographic use GEARS
Gender, Ethnicity, Age (stage), Region/Nationality and Socio-economic
Psycho-graphic segmentation divides the market into groups based on social class, attitudes, values, interests, lifestyle and personality characteristics. It is based on the assumption that the types of products and brands an individual purchases will reflect that person’s characteristics and patterns of living.
Types of audiences
The aspirer- materialistic acquisitive people who care about other peoples perceptions of them, driven by those perceptions. core need is status
The reformer- value their own independent judgement more than what other think, anti materialistic, core need is enlightenment
The explorer- driven by the need of discovery, challenge and new frontiers their core need is discovery.
The mainstream- people who live in the world of the domestic and the everyday, their core need in life is security.
The succeeder- they possess self confidence, have a strong goal, orientation and well organised. they are very responsible in society, their core need is control
The struggler- live for today make few plans for tomorrow, often seen as victims, disorganized with few skills, they seek escape.
The resigned- predominantly older people, with constant unchanging values that build up over time, past is bathed in nostalgic glow, respect institutions, aim is to survive
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