Majorie Ferguson's Theory.

Majorie Ferguson's Theory.

 The ferguson theory states that woman always have to be better looking more beautiful by using the tools that the media directly provides them with. An example of this theory being shown in the "sunsational sultans" advert is the image of the female surfer but we know surfing to be a difficult heavy sport, but they portray the woman to be doing it with ease holding a plate of fruits looking good while she is doing it, which the audience could infer the advert is portraying that woman should look good at all times.

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