Media Ownership Handout.

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Drizze Rascal - Dream

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Eye-line match is when we see the women playing the piano look at the puppet police fighting the puppet black males and we are then shown the fighting after we see a reaction shot which captures her reaction to the violence which we could infer as in shock due to her gobsmacked facial expression and sort of trying to avoid the violence by going into a sort of ducking position which connotes fear towards the violence and she would be gobsmacked because she appears privileged due to her expensive looking costume and wouldn't be used to violence because of her privileges. The use of the prop of the button which is attached to the white policemen helps exaggerate police brutality as we are presented with the policeman hitting the black male in the head which isn't right from the policeman as it is only to be used as self defence and not as a weapon to start fights; this helps create sympathy towards black people.  We see an eye-line match of the two blackface puppets tak...
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Challenge Task: Compare and contrast the Tide advert with one of the following adverts. Discuss the different functions of advertising in 1940s compared to 1950s. Relate it to your understanding of the social and economic context at the time. [The points from Miss Represented will help] The functions of the tide advert is to persuade women when they are doing there cleaning that they she buy the product tide to help clean as their soap instead of any other soap. which refers to in the 1940s women were portrayed in the media as inferior to men and were made to stay at home and clean. In 1940s advertisement they embraced women cleaning and it is shown also in aide when it states: "No wonder you women buy more tide" which suggests that tide is only made for women as they will be the only ones cleaning. In contrast to this in the 1950s women where being embraced and  persuaded to leave home and help out in the war. 1940s media was used as propaganda. Both adverts enc...
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