Answering a film industry question (12 Marks)

Discuss the ways in which media products are produced and distributed to audience. - Straight Outta Compton.

The impact that technology has had on the film industry is the use of simultaneous release patterns. Simultaneous release pattern is the gap between film being released in the different territories is shortening. Straight Outta Compton was released in America on the 11th of August. It was released in the UK on the 28th of August. This release patterns is used the shorten the timing of when a film is released in different countries. One major benefit is the fact that production studios like Legendary Pictures only have to run one marketing campaign for all their releases. They want to shorten the timing to avoid piracy. Also, one down side to the use of a simultaneous release pattern is the fact tat they don't receive a substantial investment or promotion. Most hollywood films use a saturated release pattern. This is when the films showing as many cinemas as possible in one region. This gives the opportunity for the audience to view the film. The fact that the films being shown in multiple cinemas it gives the target audience more of a chance to watch it. The flip side, however, is that the film (especially if it's a blockbuster film) is more likely to be pirated reducing the amount of revenue the film receives.

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