Andrew Goodwin's Music Video Theory.

Music videos demonstrate genre characteristics e.g. lavish living in r&b rap videos, dance routine for boy/girl band, sex scenes in love songs and violence in drill music.

There is frequently reference to notice of looking (mirrors, telescopes etc.) and particularly voyeuristic treatment of the female body.

There is a relationship between music and visuals (either illustrative, amplifying, contradicting)

The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style)

Comments

Post a Comment

Popular posts from this blog

Representation Questions

Image
Nikki Minaj is being represented. She is being sexually represented due to her use of costume being unzipped revealing cleavage. It is the genre of beauty magazine. The audience accepts this image due to the history of beauty magazines that are more revealing. The foreground areas are the parts in yellow like her hair and skin and some text the background areas are the parts in black which blend in with the background of the magazine. It is made majority for men or a lesbian as they are the only ones would want to see “Minaj Unzipped”. The representation doesn’t mean much to me as I don’t have an Interest I. “Minaj unzipped” and im not looking at any of the beauty tips in the magazine.
Read more

Is Riptide Postmodern?

Is Riptide Postmodern? The use of the smeared makeup on the actor who is performing the song riptide in some clips helps exaggerate postmodernism as it makes the music video a parody of jazz music which tends to have that sort of microphone and we know jazz to have been through struggle, we are majorly used to seeing the performer in their best form looking their best while performing, however the smeared makeup gives off a comic effect to the audience leaving them confused and unsure of what has gone on with the actors face.  The use of the scene of them shooting a music video helps exaggerate postmodernism as it refers to self reflexivity this is shown as it is unusual to have a music video being shot inside a music video and the whip pan of the woman and the man and her turning round helps gives of the effect of wherever she is everyone is watching and we know there is some sort of production being shot as at the beginning of the whip pan we actually see the camera present in o
Read more

Postmodernism questions

WHAT IS POST-MODERNISM Post-modernism can be described as a style and a concept in the arts characterised by a distrust of theories and ideologies and by the drawing of attention to conventions.  1. What is a hybrid media text? Mixing of existing genres with each other e.g. sci-fi and comedy. 2. What is meant by Bricolage?  The emergence of different aspects to create a finished product.  3. What is meant by simulation? CGI, mimicking reality, embedding itself with live action fantasy.  4. What is a disjointed narrative structure? Narrative of the story doesn't follow the normal structured pattern for example starting at the end and working your way backwards.  5. Explain in your own words what the ‘blurring of the boundaries’ means?   Taking/ sampling something but putting your own twist on it for example Tom and Jerry without the chase.  6. What is the difference between pastiche and parody?  Parody is a reference for comedic affect or ridicule, pastiche
Read more