Music video analysis




The use of the montage helps exaggerate the rap video genre characteristics as it shows us them poping the champagne, then pouring the bottles and then toasting to shirts last night which helps emphasise them enjoying and presents the rappers lavish lifestyle as it displays the large amount of ace of spades bottles which are known to retail for £1,655 for 3 Litres also in another we see Kyle; Shiro's best friend driving a mercedes benz which is know to be an expensive flashy car.

The medium shot of Rapman at Shiro's party agrees with goodwilns theory that the record label which the artist is assigned to tends to have certain demands of presenting the artist in the music video. Rahman is also present during cuts between scenes in the music video and he is shown lip-syncing 


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