Joshua Media Blog

Hypodermic Needle Theory: The idea that the mass media injects thought, values, beliefs into the audience which will result in them changing their opinions. Suggesting that the media is powerful and controlling. Targeted at a passive audience  Hypodermic Needle theory examples, posters from WW1 portraying the Germans as evil people. This theory can create wars, increase sales etc Criticism of the Hypodermic needle theory - is that the audience are passively just sitting there being injected with this information. Cultivation Theory:  Cultivation theory examines the long-term effects of television. "The primary proposition of cultivation theory states that the more time people spend 'living' in the television world, the more likely they are to believe social reality aligns with reality portrayed on television." It was developed by George Gerber in 1976. An example of this is when you think an Iphone is great then the television starts saying that as well, it...

Defining Audience  Term audience: The audience is the people who consume a media product. Reasons the audience is important, without audiences there would be no media. Media organizations produce media texts to make profit. The mass media is becoming more competitive than ever to attract more and more audiences in different ways and stay profitable. Different types of audiences  The primary or main audience is often called the TARGET audience. The secondary audience is simply the second most important consumer segment a media institution would like to target. It's not the primary audience base, and may have less money or fewer demands for the media product. Different ways of classifying audience:  A mainstream audience means the text is attempting to appeal to a very wide range of people. A niche audience, which means they appeal only to a small group of people. Demographics are one way of dividing up the audience into certain groups. Each group is assumed to ...

The use of the close up in Oxfam is very effective as it helps portray the representation of struggling. The shot includes a young boy and his facial expression helps portray the representation of struggling as wee see him looking up into the sky and nearly crying which shows he is pleading and begging also wee see his body which represents struggling as he is seen to be very malnourished with no flesh or muscle which shows he hasn't been eating and he is struggling for food. The use of the mid shot in band aid is very effective as it helps portray the representation of struggling. The shot includes a woman winding up water she collected from a water well and we see her as malnourished showing she also struggles for food making the winding even harder for her which helps portray struggling and we also see her fail expression to be very strong showing struggle again.  The use of the imperative in "Do they know its christmas" is very effective as it helps portray the repre...

Women Realm.  Woman's Realm was a British weekly women's magazine first published in 1958. One of the editors-in-chief was Joyce Wards. In 2001 it was merged with Woman's Weekly. The Belle & Sebastian song "Women's Realm" makes reference to this magazine The woman's realm shut because it had only 155,000 sales which wasn't sufficient enough to carry on the magazine as the sales dropped from before.  Woman's realm magazine sales dropped because it lost touch to modern women it wasn't applicable to modern women and people lost interest. Huck Magazine.  Huck Magazine was created in 2006  Huck magazine celebrates independence Huck magazine features cutting-edge photographers, video artists or bloggers Huck is a bi-monthly magazine, website and online video channel. Huck's reporters break stories before anyone else, offering a global map of youth-fuelled social change – from emerging subcultures that challenge conventions...

Women Realm.  Woman's Realm was a British weekly women's magazine first published in 1958. One of the editors-in-chief was Joyce Wards. In 2001 it was merged with Woman's Weekly. The Belle & Sebastian song "Women's Realm" makes reference to this magazine The woman's realm shut because it had only 155,000 sales which wasn't sufficient enough to carry on the magazine as the sales dropped from before.  Woman's realm magazine sales dropped because it lost touch to modern women it wasn't applicable to modern women and people lost interest.

Applying Theory.

Challenge Task: Compare and contrast the Tide advert with one of the following adverts. Discuss the different functions of advertising in 1940s compared to 1950s. Relate it to your understanding of the social and economic context at the time. [The points from Miss Represented will help] The functions of the tide advert is to persuade women when they are doing there cleaning that they she buy the product tide to help clean as their soap instead of any other soap. which refers to in the 1940s women were portrayed in the media as inferior to men and were made to stay at home and clean. In 1940s advertisement they embraced women cleaning and it is shown also in aide when it states: "No wonder you women buy more tide" which suggests that tide is only made for women as they will be the only ones cleaning. In contrast to this in the 1950s women where being embraced and  persuaded to leave home and help out in the war. 1940s media was used as propaganda. Both adverts enc...