Genre - Applying Steve Neale's theory
Steve Neale Genre Theory: The idea that genres a run by repetition, but are also marked by difference, variation and change. Genres change as they borrow from other genre and overlap from each other. The idea than genres list within specific economic, institutional and industrial contexts. Indie folk music video: Differences: Include kids in the video for the Lumineers and Bon Iver Area of change is shown in Only love as it is performance and concept based as it has clips of the actor performing. Not a native or performance based video. Similarities: Natural lighting Outside setting Use of Montague Include shots of the outdoors Has an adventurous theme